Big switch officials said recent moves by the group confirmed concerns that the work was being driven by major players like cisco. Big switch uncloaks, fires virty network wares at vmware. I talked with jason matlof, big switch s marketing vp, who described gandhis move as a big vote in favor of big switch. The book equips you with the knowledge and skills to tackle a wide range of issues. Big switch, on the other hand, hails directly out of openflow, another opensource networking project that was born at stanford university. Book project why io is strategic software defined networking date.
Thin switch coming for software defined networks it. Both the control plane where traffic goes and the data plane the. Matlof is indeed switching big as he leaves a partner position at vc firm battery ventures. Big switch networks is the leader in open softwaredefined networking. The big switch announcement is particularly important because last january the company made the core of its big network controller available as an open source project called floodlight, and that effort is gaining widespread support among the academic, vendor and user communities. Big switch has gone from being a toptier platinum member of opendaylight to a silver member, which is little more than a token observer representation, said jason matlof. A10 networks appoints jason matlof as vp of worldwide. If the communitys intent is to create a vendorneutral community, it shouldnt start with one vendors code, said jason matlof, big switch s vice president of marketing. Ruminations on opendaylight from the sdn leader big. Big switch, one of the hottest startups in the fastgrowing software defined networking sdn market, has named jason matlof as its new vice president of marketing after he left battery ventures. By jason matlof, big switch networks vice president of marketing 05 april, 20 19.
Jason matlof, big switch vice president of marketing, says floodlight has been downloaded more than 10,000 times this year. Big switch, one of the hottest startups in the fastgrowing software defined networking sdn market, has named jason matlof as its new vice president of marketing afterhe left battery ventures. Jason matloff clinical intern jamron counseling linkedin. Interview with author john thomas the big switch charmi shah. Jason alexander apologized thursday for saying seinfeld killed off the character of his fiance because he couldnt figure out how to work with. Computer networking, custom computer programing, nonclassified establishment, mfg electrical measuring instruments doing business as. Intel isnt just pushing avoton as as lowpower solution thatll compete with products from arm and amd, but as the linchpin of a system for software defined networking and software defined storage capability.
Jason matlof is a seasoned marketing executive with nearly 20 years of experience in the technology, networking and network security industry. Windows, mobile, appleenterprise, office and productivity suites, collaboration, web browsers and blockchain, as well as relevant information about companies such as. As the evolution of servers shows, when open architectures are adopted, they drive all kinds of valueadd, says jason matlof, vice president of marketing at big switch, who was hired last month. Fritz strack, michael argyle, norbert schwarz world database of. Jason was vice president of marketing at big switch networks where he led corporate and product marketing strategy from the. Ciscos prashant gandhi bolts to upstart big switch networks. Big tap takes standard openflow enabled switches and creates a network monitoring fabric of all the monitoring and span ports to dynamically filter, replicate and deliver traffic to the all the necessary downstream performance monitoring and security appliances, jason matlof, vp of marketing said. By jason matlof, big switch networks vice president of marketing. In this edition, page numbers are just like the physical edition. Venkat tamilraj, marketing staff at big switch networks. Intel invests in big switch big switch networks is announcing friday that intel capital is an investor.
Big switch hires former battery ventures partner as. Transforming networking with open sdn jason matlof, vp. Venkat tamilraj is marketing staff at big switch networks, inc. Through her longtime interpreter jack jason, marlee matlin reflects on her highly successful acting career. Cisco has countered that asics will remain crucial to highend systems. Openflow is not deployable at large scale all these charges well maybe not the first two are being leveled by incumbent networking hardware vendors desperately trying to slow down openflow adoption, while they figure out how to continue extracting the same obscene margins from their customers. Jason matlof is exec vpchief marketing ofcr at lightcyber inc. It owns harvard business school publishing, which publishes business books. Online shopping from a great selection at books store. Big switch networks, a booming developer of network virtualization technologies and cloud architecture, has made jason matlof its new vice president of marketing. Big switch pulls back from opendaylight light reading. Jason matlof, the companys vice president of marketing, was quoted as saying that opendaylight is not in the best interest of the industry or as a. Big switch lowers forecast for opendaylight sdn effort.
The opensource version of switch light is available for free because we want to make sure openflow industry standards are enabled in the data plane, said jason matlof, vice president of marketing at big switch. Unless you were under a rock, you could not have helped but notice that the opendaylight sdn consortium project officially launched today after months of leaks and lots of speculation about what it is and is not, who is in and who is not, and what ultimately will be the benefit, if any, to end users. Spaceballs is a 1987 american satirical comic science fiction film cowritten, produced and. Japan demonstrates an array of sdn solutions from ctc and big switch networks at interop japan. Citing concerns over technical and market direction, big switch networks has downgraded its participation in the opendaylight consortium, a multivendor effort to define an open source sdn framework big switch has gone from being a toptier platinum member of opendaylight to a silver member, which is little more than a token observer representation, said jason matlof. Matlof s first foray as a vp of marketinghe has held the same title at several technology companies.
The definitive guide to the cloud computing revolution. Indeed, big switch s participation is as much a watchdog over the process as it is contributor. Delhi, bangalore, india september 25, 20 a10 networks, the technology leader in application networking, today announced the appointment of jason matlof as vice president of worldwide marketing. The third part of the book emphasizes the social context in which people experience and report their. We would wholeheartedly embrace cisco if and when it supports a dataabstraction layer like openflow, but right now it doesnt, says big switch marketing vp jason matlof. Most recently, jason was vice president of marketing at big switch networks where he led corporate and product marketing strategy from the initial corporate launch through early product category evangelization, and built category leadership in the emergingsoftwaredefined networking sdn product category. After weeks of debate, big switch s ceo guido apenzellar blogged about his companys decision to step down. Big switch pulls back from opendaylight this was predictable from the start.
Big switch s first deal is with chip maker broadcom corp, whose silicon is used in switches made by quanta and accton technology corp, according to jason matlof, big switch s vicepresident of. Jason matlof, then vice president of marketing at big switch, told eweek. A10 taps 17year industry veteran jason matlof to drive brand awareness around its growing lineup of application delivery controllers. This was the vision that was there when it had its start in. Big switch networks is the market leader in bringing hyperscale data center networking technologies to a broader audience.
Computerworld covers a range of technology topics, with a focus on these core areas of it. Matlof has since left big switch for a10 networks, where he is vice president of worldwide marketing. Bloomberg quickly and accurately delivers business. Big switch networks contributes floodlight controller to. Subscribe now to search our database of 12890 san francisco business times people on the move submissions and download their contact information. View venkat tamilrajs professional profile on relationship science, the database of decision makers. Reporting directly to a10 founder and ceo lee chen, jason is responsible for leading a10s global marketing organization and chartered to drive product marketing. Big switch abandons opendaylight after controller spat. Check out more about big switch networks on sdxcentral. Jason matlof vp of marketing at big switch the leading platformindependent softwaredefined networking sdn company appointed jason matlof as vp of marketing. Big switch opensources software to ease the move to. Jason matlof, big switch networks vice president of. A10 nabs former big switch exec as new global marketing head. Big switch announced a software defined networking ecosystem that includes a commercial openflow controller, a network virtualization platform and a monitoring application, but most importantly, provides an open architecture that will allow application developers and partners to create services that could forever change networking along with the products, big switch.
The broad embrace by the incumbent it vendor community is an enormous validation of. Big switch networks, an sdn player that jumped in deep with the vendorled consortium as a topoftheline platinum member, implying financial and developer contributions to the project. A10 networks appoints jason matlof as vp of worldwide marketing. A10, midokura, pantheon join opendaylight sdn project. Big switch is the only pureplay control platform, but one that supports open standards, is open source and exposes open apis. Lone starr readily accepts, as he is in major debt with the gangster pizza the hutt. Ciscos downplay, and even dismissal, of the role of openflow and the decoupling of control and data planes in sdns.
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